This presentation will be a panel discussion on how using a variety of social media platforms can increase public awareness of your agency, increase recruitment and retention, and help you control the narrative surrounding your organization, especially during a crisis. Capitalizing on the use of social media and leveraging positive relationships with traditional media is crucial in today’s digital world. Mrs. Willingham and Chief Campbell will outline for the audience MCHD's use of audio and video messaging along with strategic posts to enhance our messaging to the community, recruiting and retention efforts, and educational priorities. They will present social media tips and tricks for any size agency that carry little to no financial burden and create tangible results for your agency.